We often have to face some of the design of the display card, such as outdoor posters show, outdoor banners, light box advertising, publicity hangs a picture, the design of the panel, their size are very big, but the display card is often in a complex environment, chaos and generally come from afar, it virtually brought many challenges to our message. To do a large design, the first thing to consider is the small problems.

Outdoor poster stand can be found everywhere -- along highways, on signs, at trade fairs, in museums -- but no matter how big they are, they all have a dilemma: When viewed from a distance, they actually appear small. So in order to make sure that the design works well, we want to treat them as a small layout for a single image, short text, simple font, no overlap, because you need to have a clear gallery; Keep the whole thing simple, because they tend to be in a chaotic environment. So the key to designing these big pages is to think about the small issues.

When designing outdoor posters display, you need to keep your message to a minimum and consider white space. In a complex environment, you need to create a stage to present your message. Start with a short headline, one to three phrases will do the job. The less text there is, the bigger it can appear and, most important of all, it can be looked at and understood. When at close range, we can add some detailed text description, these text can use a small font and a little more complex pattern. Add a clear picture, what is clear? The elements of the picture are familiar objects, with only a small amount of detail, and a clear gallery. Create a series of visuals, a series of panels (such as those in a museum) that work best when they are similar. Pay special attention to the size relationships.