Since the emergence of theoutdoor poster display, with the improvement of appearance technology, material optimization, picture information design and content with the times, outdoor poster display from billboards to a variety of styles, can be applied to the site is diversified, advertising picture content design is also sharper and sharper.

With the increasing acceptance of customers, audiences, and cities, outdoor poster display has gone beyond its positioning as an advertising carrier and become an integral part of enterprises, shopping malls, and other environments.

More and more of the convention and exhibition center, business building and other places will show ads on the first part of the overall architecture planning and design, the empty environment had the ornament of display rack, can let a person feel warm, because of the display and become more colorful, also has the corresponding arrival places of people's vision, avoid the embarrassment of the words at one another.

Therefore, from the background environment and color connotation of the collocation of understanding the nature of the display, to make the outdoor poster displaybetter highlight the displayed content, play a greater role, the most critical point is that the design of the display shelf advertising should be integrated into the background environment where it is.

Occasionally in the exhibition, shopping malls and other places where the flow of people concentrated will also see the outdoor poster display, coupled with the place environment and the music played, the display shelf will be more integrated into the hall, however, with the development of the advertising industry, the function of the display shelf advertising is only the tip of the iceberg.